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Puka Shell Stretch Anklet
No beach day’s complete without a little sun, sand and our Puka Shell Stretch Anklet! With an easy on-and-off design, this seaside style features all-natural, raw puka shell beads, plus silver spacer beads for some eye-catching shine. WaterproofGo surf, snowboard, or even take a shower with them on. Easy On and Off One size fits most, easy to slip on and off.- $6.40
$16.00- $6.40
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Puka Shell Choker
Nothing says classic coastal style like our Puka Shell Choker. With a strand of all-natural, raw puka shell beads, this made-to-layer design features silver spacer beads spread throughout to elevate the look and add a little shine.- $11.20
$28.00- $11.20
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Puffy Star Hoop Earrings
Bring a little star power to your season. Our Puffy Star Hoop Earrings add a soft, dimensional shine that instantly brightens any look. So cute for gifting and even better for wearing on repeat.- $7.20
$18.00- $7.20
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Puffy Star Chain Necklace
Wish upon a star (and wear it too). Our Puffy Star Chain Necklace adds a touch of shine with its soft, dimensional star pendant and delicate gold chain. A magical little gift and the perfect everyday sparkle.- $9.60
$24.00- $9.60
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Puffy Heart Bead Pendant Necklace
Meet your new go-to layer. The Puffy Heart Bead Pendant Necklace features a smooth, puffy heart charm on a lightweight chain that’s easy to wear all day. It looks just as good stacked with your favorites as it does on its own. Simple, cute, and made for everyday outfits.- $8.80
$22.00- $8.80
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Protective Eye Ring
Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. For the one who protected you most, our Protective Eye Ring is the perfect gift for a special mama in your life. Or treat yourself to some good vibes! Available in anti-tarnish sterling silver or 18k gold plating, this signet-inspired design features a protective eye that shines bright thanks to a bezel-set cubic zirconia stone. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Cubic Zirconia StoneCubic zirconia stone. 3.5mm (W)- $16.00
$40.00- $16.00
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Protective Eye Pendant Necklace
Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. For the one who protected you most, our Protective Eye Pendant Necklace is the perfect gift for a special mama in your life. Or treat yourself to some good vibes! Available in a sterling silver or 18k gold-plated bar chain, this timeless style features a protective eye pendant with a cubic zirconia stone at the center. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver.Cubic Zirconia StoneCubic zirconia stone. 3.5mm (W)- $22.00
$55.00- $22.00
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Protect your Energy Bracelet Card
Elevate your aura with the Protect Your Energy Bracelet. This bracelet is accompanied by an empowering card, reminding you or a loved one about what really matters & helping to bring those manifestations to life!WaterproofGo surf, snowboard, or even take a shower with them on. Easily AdjustableOne size fits all, easy to slip on and off.- $3.60
$9.00- $3.60
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Progress Pride Anklet
Love who you want and what you wear with our Progress Pride Anklet. In a rainbow of string shades, this OG style helps you put your best foot forward in support of the LGBTQ community. For every anklet sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.*If you'd like to learn more about our Charity donations, click here. WaterproofGo surf, snowboard, or even take a shower with them on. Easily AdjustableOne size fits all, easy to slip on and off.- $3.60
$9.00- $3.60
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Pride Letter Bead Stretch Bracelet
Be the ultimate ally with our Pride Letter Bead Stretch Bracelet. With a rainbow of colorful hues and PRIDE alphabet beads, this easy-on-and-off design helps show your support all year ‘round. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people.*If you'd like to learn more about our Charity donations, click here. WaterproofGo surf, snowboard, or even take a shower with them on. Easy On and Off One size fits most, easy to slip on and off.- $5.60
$14.00- $5.60
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Pride Friendship 11 Pack
Now the whole crew can lift up the LBGTQ+ community, thanks to our Pride Friendship Pack! This set of 11 string styles comes in a variety of rainbow and basic hues, which can be swapped back and forth with your BFFs. For every pack sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people. *If you'd like to learn more about our Charity donations, click here. WaterproofGo surf, snowboard, or even take a shower with them on. Easily AdjustableOne size fits all, easy to slip on and off.- $19.20
$48.00- $19.20
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Portola Charm Earrings
These earrings are your new go-to for effortless charm and coastal vibes. With a unique mix of a classic gold hoop and playful dangling charms, including a pearl, an evil eye, and a sparkling stone, the Portola Charm Earrings are all about fun, eclectic style. Designed to stand out while staying simple enough for everyday wear, these earrings are 100% waterproof, so you can wear them straight from beach days to brunch without missing a beat. Perfectly balanced with a touch of glam and a dose of whimsy, they’re the ideal accessory to complete your sun-soaked look. WaterproofKeep them on while you surf, snowboard, or even take a shower.- $8.00
$20.00- $8.00
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Playa Sticker Pack
Accessorize your accessories with a Playa Sticker Pack! Each pack comes with six designs that are super cute and detailed, and look awesome on everything from a clutch or backpack to your folders, notebooks and more!- $4.80
$12.00- $4.80
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Playa Seed Bead Hoop Earrings
Add some fiesta feels to all your spring 'fits with our Playa Seed Bead Hoop Earrings. This eye-catching design features a sterling silver post and array of colorful seed beads for a look that's just as cute with your swimsuit as it is with a sundress.- $7.20
$18.00- $7.20
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Playa Girl Sticker Pack
Accessorize your accessories with a Playa Girl Sticker Pack! Each pack comes with four designs that are super cute and detailed, and look awesome on everything from a clutch or backpack to your folders, notebooks and more!- $4.80
$12.00- $4.80
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Pippa Pearl Stretch Ring 3 Pack
The Pippa Pearl Stretch Ring Set is here for all your sunny day vibes. With soft white pearls and bursts of colorful seed beads in fresh, beachy hues, this set is all about fun, effortless style. Whether you're layering them together for a bold, stacked look or wearing them solo, these rings are the perfect accessory for any adventure. Made to stretch for a comfy fit and 100% waterproof, they’ll keep up with every splash, poolside moment, or impromptu beach walk you take this summer. WaterproofKeep them on while you surf, snowboard, or even take a shower.- $6.40
$16.00- $6.40
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Pinky Promise Anklet
Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made therefore a slight variation in color combination may occur. WaterproofGo surf, snowboard, or even take a shower with them on. Easily AdjustableOne size fits all, easy to slip on and off.- $3.60
$9.00- $3.60
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Pink and Red Vinyl Disc Bead Stretch Bracelet Set
Stack some stretch into your everyday bracelet rotation with the Pink & Red Vinyl Disc Bead Stretch Bracelet Set. The stretch bracelet combines dynamic and colorful heishi discs with intermittent glimmering metal beads. Brilliantly balanced with a simple string style, this set completes a classic two-piece stack, or combines with other PV faves to create a tiered look. WaterproofGo surf, snowboard, or even take a shower with them on. Easy On and Off One size fits most, easy to slip on and off.- $8.00
$20.00- $8.00
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Pink & White Checkerboard Towel
Soft. Bright. Ready for literally every summer plan. Our Pink & White Checkerboard Towel is made from 100% cotton and features a yarn-dyed jacquard weave (translation: the print shows on both sides—so it’s cute from every angle). It's lightweight but still absorbent, big enough to sprawl out on, and finished with a subtle “pura vida” embroidery in the corner. Just toss it in your tote and go.- $10.00
$25.00- $10.00
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Pearl Two-Tone Charm Bracelet
Add a touch of elegance to your look with the Pearl Two-Tone Charm Bracelet! This stunning design features a beautiful mix of soft pink and bold red, with a lovely pearl charm at the center, creating the perfect balance of playful and polished. Whether you're dressing up for a special occasion or adding a pop of color to your everyday style, this bracelet is a timeless statement piece that radiates love and charm!- $7.20
$18.00- $7.20
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