Shop By Collections

Missing out on the Paw Ring would be ruff. Set on a delicate gold band, this stackable style features a rectangular base and 3D paw charm. For each ring sold, Pura Vida will donate 5% of the purchase price ($10,000 minimum) to Best Friends Animal Society® to support its work to end the killing of dogs and cats in America’s shelters by 2025. *If you'd like to learn more about our charity donations, click here.

Show your support for pups all around the nation with our new Paw Print Charity Ring. For each Paw Print Ring sold, 5% of the purchase price*  with a minimum donation of $10,000 will be donated to Best Friends Animal Society®  to support their work to end the killing of dogs and cats in America's shelters by 2025.*If you'd like to learn more about our charity donations, click here.

Put your mind at ease and give off super-chill vibes with our Mental Health Awareness Fidget Ring. This rotating ring lets you spin the band to alleviate anxiety, and features an array of gorgeous gemstones to heal your spirit: - Amethyst for positive energy- Celestine for inner peace- Green Quartz for creativity- Rose Quartz for unconditional love For each ring sold, Pura Vida will donate 5% of the purchase price to Mental Health America,  the nation’s leading community-based nonprofit dedicated to meeting the needs of individuals living with mental health conditions, and promoting mental health as a critical part of wellness. *If you'd like to learn more about our Charity donations, click here.

Help promote mental wellbeing with our Mental Health Awareness Bracelet. This ready-to-stack style comes in soothing shades of pink, green and blue to help keep your grounded and maintain a sense of peace.  For each bracelet sold, 5% of the purchase price* will be donated to Mental Health America, a nonprofit organization dedicated to educating people about mental health conditions and reducing barriers to treatment.  *If you'd like to learn more about our Charity donations, click here. WaterproofKeep them on while you surf, snowboard, or even take a shower. Easily AdjustableOne size fits all, easy to slip on and off.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Rep your mom status or treat your favorite lady to something special with our Mama Choker Curb Chain Choker! Featuring a sterling silver or 18k gold-plated curb chain and Mama nameplate, this choker has the perfect minimal look to wear every day or layer with other Demi-Fine styles. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver.

Look red, white and cuuuuute in the Home for Our Troops Anklet. This charity style comes in a combo of patriotic string shades, for a simple style that gives you fancy feet. For every anklet sold, we’ll donate 5% of the purchase price to Home for Our Troops, an organization that builds and donates homes to severely injured post-9/11 veterans. If you'd like to learn more about our Charity donation percentages, click here. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all, easy to slip on and off.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Perfect on their own or with your fave earring stack, these Herkimer Stud Earrings are a must-have! Made with 18K gold-plated sterling silver and a natural Herkimer Diamond, this forever-piece is sure to become a staple in your jewelry lineup for years to come. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver. Herkimer DiamondNatural herkimer diamond stone. 8mm (H) x 5mm (W)

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Like the first glimmer of dusk on a crisp fall evening, the Herkimer Stretch Bead Bracelet is something you’ll never forget about. This piece is made up of sterling silver or 18K gold plating ball beads, and features a natural Herkimer Diamond bead in the center for a look to remember. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Herkimer DiamondNatural herkimer diamond stone. 5mm (W) x 8mm (H)

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Leave your mark with this ever-so-dainty Herkimer Ring. Made up of a thin band in sterling silver or 18K gold plating, this style features a natural Herkimer Diamond stone set in the center that will make your fingers sparkle. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Herkimer DiamondNatural herkimer diamond stone. 5mm (H) x 8mm (W)

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  This simple, dainty piece will never get old! The Herkimer Choker features a playful paperclip chain, in sterling silver or 18K gold plating, with a natural Herkimer Diamond in the center to make your daily look one to remember. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Herkimer DiamondNatural herkimer diamond stone. 5mm (H) x 8mm (W)

Do a 360 flip with our Gold Check Fidget Ring. This waterproof, spin-around design features a subtle checkerboard pattern, with a stainless steel base and 18k gold plating. For every ring sold, Pura Vida will donate 5% of the purchase price to The Skatepark Project and its mission to help underserved communities create safe and inclusive public skateparks for youth.*If you'd like to learn more about our Charity donation percentages, click here. WaterproofKeep them on while you surf, snowboard, or even take a shower.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Bohemian meets sophisticated with these Fringe Huggies, featuring a mini hoop with metal fringe pieces layered across the piece – perfect for adding some flare to your look! 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver.

Everyone deserves love, and our For All Style Pack is here to give it to you. This four-piece set features a black Malibu, a rainbow bead stretch style, a string-and-ball-bead design, and a bitty braid band with a multicolored “For All” charm. For every style pack sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people.*If you'd like to learn more about our Charity donations, click here. Easily AdjustableOne size fits all, easy to slip on and off.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Picture a sunset by the beach, the scent of ocean in the air, sand slipping through your fingers. Now imagine how much more magical it would be when wearing our Diamond Wave Ring. Crafted with an organically hammered band in sterling silver or 18K gold plating, this simply stunning piece features a sparkling brilliant white natural diamond that shines even brighter when struck by the sun.For every ring sold, Pura Vida will donate 5% of the purchase price to New Hope Girls, a nonprofit dedicated to fighting trafficking and exploitation by providing rescue, refuge and restoration to girls and women. If you'd like to learn more about our charity donations, click here. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. DiamondRound brilliant natural white diamond. 2mm diameter.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  A natural, effortless aesthetic that will have you (sun) beaming from ear to ear. The Daybreak Stud Earrings, available in silver and gold, encompass soft, smooth curvature coupled with the under-stated glimmer of the bezel-set center stone. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver.Cubic Zirconia StoneCubic zirconia stone. 6mm width.

Handcrafted using hypoallergenic sterling silver, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Bring the promise of a new day with you everywhere you go with the Daybreak Pendant Necklace. This piece combines the signature, collection-defining Daybreak pendant with a delicate but sturdy 1mm box chain to elevate your everyday jewels. Cubic Zirconia StoneCubic zirconia stone 7mm (W), 5.5mm (H)

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and help us make a difference with our new Clean Beaches Anklet! For each anklet sold, Pura Vida will donate 5% of the purchase price ($100K maximum) to the Surfrider Foundation, an organization dedicated to the protection and enjoyment of the world’s ocean, waves, and beaches for all people, through a powerful activist network. *If you'd like to learn more about our Charity donation percentages, click here.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Stay elegant and timeless with our Circlet Hoop Earrings. Featuring a beautiful natural white topaz stone, this elevated hoop design comes in a duo of ultra-luxe finishes: anti-tarnish Sterling Silver and 18k gold plating.  18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver.Topaz StoneWhite topaz stone. 4mm diameter.

Give off ‘90s vibes in our Checkerboard Seed Bead Stretch Ring. This slip-on style comes in two color combos—black and white or gold and white—and complements our Checkerboard Stretch Bracelet and Gold Check Hoop Earrings. For every ring sold, Pura Vida will donate 5% of the purchase price to The Skatepark Project and its mission to help underserved communities create safe and inclusive public skateparks for youth.*If you'd like to learn more about our Charity donation percentages, click here.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Reminiscent of serendipitous encounters, this bracelet will have you wondering how you ever lived without it. Available in sterling silver or 18K gold plating, the Chain And Charms Bracelet features a satellite chain with a mini tag and a hanging natural Rainbow Moonstone. 18K Gold + Sterling SilverHypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. MoonstoneNatural rainbow moonstone stones. 4mm diameter.